Earlier this year, Common made the announcement that his upcoming album will not be as conscious as his prior releases, and it will not feature any production from Kanye West. Common’s last two albums Be and Finding Forever were almost fully produced by Kanye, and their undeniable chemistry helped revitalize Common’s career. On Common’s latest LP Universal Mind Control, Com decided to collaborate with The Neptunes to create feel good music. From the start of Common Sense’s catalog, he branded himself as a smooth, lyrical, conscious MC. With Common’s change of music direction, will fans find this album mind controlling or will it share the same criticism as Electric Circus?
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